I Will Change It
Wunmi Atewologun

Design Leadership

I drive designers to create meaningful experiences that maximize business and user benefits.
 
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Identify

My experience allows me to identify value-creation opportunities in the product design workflow.

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Align

I work to win buy-in through creatively illustrating business opportunity, strategy and scope.

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Galvanize

I focus designers to innovate and to reach milestones along the runway while aiming for their goals.

 

 

Design Thinking Approach

There are various research techniques out there. I guide designers to chose techniques that best suit their needs.
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Learn

In the problem finding stage, we use formative research to develop an empathetic view of our user’s experiences and analyze the data to create a prioritized list of our user’s problem.

Think

During the solution finding stage, a cross-functional group of designers, engineers and business managers explore ways to solve the user’s problems.

Make

In the iterative phase, we design a hi-fi representation of our ideas, validate them, and repeat until the feature is ready for release.

 

 

Case Studies

 
Design Strategy - Web.com

Design System Architecture

I drove a multidisciplinary team to increase operational efficiencies by building a design system from the ground up.
 
 
Design Leadership - Web.com

Earning Customer Trust

I led designers to modernize an enterprise marketing platform which services the needs of over 10,000 business locations across 150 major brands.
 
 
Design & UX - Quirky

Expanding Market Reach

Redesigned the ecommerce experience to improve conversions while showcasing the story behind a product's path from an idea to being sold on various market places.
 
 
Product Design Leadership / UX / UI - efurb

The Lean Ecommerce Startup

Led UX team in the design and launch of a responsive e-commerce marketplace for the growth stage startup.
 
 

 

Say Hello

I’m available for speaking engagements, meet ups and events.