My experience allows me to identify value-creation opportunities in the product design workflow.
I work to win buy-in through creatively illustrating business opportunity, strategy and scope.
I focus designers to innovate and to reach milestones along the runway while aiming for their goals.
Design Thinking Approach
In the problem finding stage, we use formative research to develop an empathetic view of our user’s experiences and analyze the data to create a prioritized list of our user’s problem.
During the solution finding stage, a cross-functional group of designers, engineers and business managers explore ways to solve the user’s problems.
In the iterative phase, we design a hi-fi representation of our ideas, validate them, and repeat until the feature is ready for release.