I Will Change It
Wunmi Atewologun

Design Leadership

I drive designers to create meaningful experiences that maximize business and user benefits.


My experience allows me to identify value-creation opportunities in the product design workflow.



I work to win buy-in through creatively illustrating business opportunity, strategy and scope.



I focus designers to innovate and to reach milestones along the runway while aiming for their goals.



Design Thinking Approach

There are various research techniques out there. I guide designers to chose techniques that best suit their needs.


In the problem finding stage, we use formative research to develop an empathetic view of our user’s experiences and analyze the data to create a prioritized list of our user’s problem.


During the solution finding stage, a cross-functional group of designers, engineers and business managers explore ways to solve the user’s problems.


In the iterative phase, we design a hi-fi representation of our ideas, validate them, and repeat until the feature is ready for release.



Case Studies

Design Strategy - Web.com

Design System Architecture

I drove a multidisciplinary team to increase operational efficiencies by building a design system from the ground up.
Design Leadership - Web.com

Earning Customer Trust

I led designers to modernize an enterprise marketing platform which services the needs of over 10,000 business locations across 150 major brands.
Design & UX - Quirky

Expanding Market Reach

Redesigned the ecommerce experience to improve conversions while showcasing the story behind a product's path from an idea to being sold on various market places.
Product Design Leadership / UX / UI - efurb

The Lean Ecommerce Startup

Led UX team in the design and launch of a responsive e-commerce marketplace for the growth stage startup.


Say Hello

I’m available for speaking engagements, meet ups and events.