My experience allows me to identify value-creation opportunities in the product design workflow.
I work to win buy-in by creatively illustrating opportunity, strategy and scope.
I focus designers to innovate and to reach milestones along the runway while aiming for their goals.
Use formative research to develop an empathetic view of our user’s experiences.
Analyze research data to formulate and prioritize our user’s problem.
Generate a wide range of creative ideas from a cross-functional group.
Build a hi-fi representation of our ideas, validate, iterate.